The MegaNiche, The Long Tail and Some Delicious Pie

Over the last 12 hours or so I've stumbled across some very interesting articles and posts about how our shifting economies are influenced by technology. Well, technically, the economies are often shifting because of technology, but there are some interesting theories that have emerged because of all this, and for some reason, they've all come my way rather unexpectedly.

For my part, I think of record labels, and how the industry is largely being crushed due to peer-to-peer sharing, file leakage and general digital distribution. I worry about people I know who work for small labels, and bands that work their asses off to generate a fanbase; however, I also rail against copyright controls being suggested by the CRTC and other industry players that suggest keeping clocks permanently turned back, so the recording industry's outdated model can survive. While this is a huge Sarlaac pit that I am not willing to wade into, there are others (such as Michael Geist) who seem able to articulate a point and stick to it.

I am torn, of course. If consumers can get albums for free, they probably will. However, models like Chris Anderson's Long Tail theory (suggesting that smaller, niche products are more viable in today's marketplace than mainstream, shelf-reliant products), offers hope for independent labels and non-mainstream businesses. Perhaps for every 5 albums downloaded free, consumers would be inclined to buy 1 or 2 as well if they were more aware of their role in the long tail.

Also worth considering is the idea of the MegaNiche - essentially any niche, spread out over the internet-connected world - which suggests that having access to one-tenth of one percent of internet consumers still equates to a million consumers. It's an updated version of the old indie-rock concept of an audience in New York: it doesn't matter how weird or avant-garde your music is, New York is big enough that there's an audience for anything. The MegaNiche takes this idea globally, and coupled with tastemakers such as bloggers and critics, and taste-shapers such as Pandora.com, makes it possible for anyone, anywhere to fine-tune their consuming habits to the micro / individual level, and support an independent label or artist.

However, the question remains: will they?

I am not completely sure of the answer to this question - it is one I am still struggling with. However, I hope to speak to a few independent label heads in the coming weeks and get a sense of how they see the transformed economics that the internet has brought us. Is it a scourge to artists and their support system as the CRTC suggests, or is it a viable (albeit rapidly changing) marketplace that demands adaptation? I'll endeavor to find out what people have to say.

However, if you have thoughts, please leave a comment. Do you download stuff? Do you also buy stuff? Do you run / work for a label? What do you think the future holds for independent artists and their support network?

Musicians Who Died in 2006

2006 has been a year of death, really. International conflicts and natural disasters kept death in the news all year, and cast a very dark pall over New Year's celebrations.

Yet it was also a year to lose some significant musicians and artists, many of whom spent their careers trying to inspire and move people. Here's a short list of some artists that passed on in 2006.

The list could have been far more extensive, but I chose to only post about those people who moved me directly. Obviously, another writer could have a very different list.

Most notably, in 2006 we lost James Brown, the Godfather of Soul. Dutch Mason, the Canadian blues guitarist, died late in the year. Sid Barrett, the original singer of Pink Floyd and a notable solo artist in his own right also died this past year.

Ahmet Ertegun, while not a musician, was a force behind artists as diverse as Joni Mitchell, Miles Davis and Ray Charles. He died from injuries sustained backstage at a Rolling Stones concert. While sad, it could probably make some other list of "best ways to go".

Robert Lockwood, Jr, like all blues guitarists, died described as "a legend". Billy Preston, (see image above) was described by many, including himself, as the 5th Beatle.

Ali Farka Toure, guitarist and singer, achieved some commercial success in his later years, whereas J. Dilla, hip hop producer and DJ (and some would say genius) created an indelible mark despite his young age.

It is no exageration to say that scrolling through the seemingly endless lists of notable deaths in 2006 made for one of the hardest posts I've had to write (and took much longer than expected). Seeing all the "notable" people made me think of how we'll each be remembered. And obviously, addressing the death of others can often inspire thoughts on one's own mortality. Not fun when scanning hundreds of names of the deceased.

However, I can take some solace in listening to the works of the above artists, or the artists they were most associated with, as we move forward in 2007.