Stones Throw, the hip-hop (etc.) label started by Peanut Butter Wolf, has just announced a pretty amazing brand extension / promotion via their website.Timed with the release of Oh No's Dr. No's Ethiopium album, Stones Throw is offering a package deal that includes the album and a bag of Ethiopium Coffee from Intelligentsia Coffee. Intelligentsia are a fair-trade coffee organization that deals directly with coffee farmers in Southern Hemispheres.
By all accounts, Stones Throw higher-ups are absolute coffee fiends, and their commitment to fostering original music and quality community extends to this sort of bizarre / totally awesome package deal.
Pre-orders for the coffee can be made until October 30th, and the coffee will ship out -- literally ship out -- on November 1st.
Dr. No's Ethiopium can be acquired more expediently, via the Stones Throw site. If Oh No's new album is anything like his last, it will be a quality album to enjoy while sipping imported, high-end coffee.
Check it out and get your (ethical) edge-on!
No comments:
Post a Comment